How to Cash In On the Untapped Longevity Economy

The Longevity Economy by Joseph F. Coughlin
  • 50+ consumers control 83% of household wealth and are worth about $8 trillion in the United States alone
  • Less than 15% of companies have established any sort of business strategy focused on older adults
  • Less than 10% of marketing dollars are aimed at the 50+ population
  • Advertisers spend 500% more on millennials than all other age groups combined

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